The Spice Necklace cover imageHere’s a press release from Conran PR that’s an example of inspired marketing: an author and a resort have teamed up to offer a themed “package” experience in the Caribbean. I hope the promotion is a big success:

Create A “Foodoir”  Of Your Own at Cap Maison
“The Spice Necklace Experience” Package

Cap Estate, St. Lucia, West Indies, June 23 — Inspired by today’s release of Ann Vanderhoof’s newest book,  The Spice Necklace: My Adventures in Caribbean Cooking, Eating, and Island Life, Cap Maison is giving guests the chance to create a “foodoir” memoir of their own. Now through December 18, 2010, St. Lucia’s popular boutique hotel will offer a 3-night “Spice Necklace Experience” package for two, which includes a Villa Suite, guided tour of the Castries Central Market and all meals cooked by Executive Chef Craig Jones of Cliff at Cap restaurant, using the array of island spices and fresh local ingredients that Vanderhoof deliciously discovers during her journey by sailboat through the Eastern Caribbean. Cap Maison is even including the St. Lucian aphrodisiac cocktail the author refers to as “island Viagra”.

Helpful Links:

Link to package offer:  
Link to Cap Maison image library:  
Password: capmaison

The Spice Necklace Experience
Available through December 18, 2010
US $2400 per couple includes:

  • Accommodation for 3 nights in a Villa Suite with pool
  • All meals, beverages (US$75 per room per day credit)
  • Personalized shopping tour of the Castries Central Market for West Indian produce and spices shopping
  • Complimentary copy of The Spice Necklace; My Adventures in Caribbean Cooking, Eating, and Island Life, published by Houghton Mifflin Harcourt
  • Airport Transfers

*Additional night(s) and Upgrades available
*Package price does not include 18% tax and service

For bookings and more information, guests may call Reservations toll free at 1-888-765-4985 or send an email to or visit the website at

U.S. Press Office
Gayle Conran,
Alexis Harrison,


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