Mobile Advertising

September 5, 2007 | 3 Comments

September 12, 2007
6:00 pmto9:30 pm

The Web Guild of Silicon Valley is sponsoring a panel on mobile advertising on September 12. This should interest travel writers; I think mobile advertising will help drive the need for content in the very near future. Online registration for non-members is $30.

“Mobile advertising is a fast growing slice of the online marketing mix. It is expected to reach $10 Billion by 2010 according to the Mobile Marketing Association. Leading content providers, brand advertisers, and enablers are beginning to sell mobile specific campaigns. As traditional channels for advertising like TV, radio, and print are becoming less effective, marketers are seeking new mediums to reach and engage with consumers. Join this panel of industry experts to explore the opportunities and challenges of mobile advertising.

  • Will mobile change advertising in the same way as the Internet
  • Could mobile advertising subsidize many mobile services (as advertising supports many TV and online services today)
  • What are brand advertisers expecting to see and pay for in mobile advertising
  • Do consumers want advertisements and how will it affect the user experience
  • What are some of the technological issues and where are the early adoptions
    taking place


3 Comments so far

  1. Angelina Ramirez on July 9, 2010 9:17 am

    Mobile advertising would continue to grow as more and more mobile phone users get hooked on texting and mobile browsing.~’.

  2. Paige Flores on September 12, 2010 9:40 am

    mobile advertising would be the next wave of the future;,-

  3. PIC Programmer : on October 24, 2010 4:30 am

    mobile advertising will be the next popular way of promoting products and services’*’

Name (required)

Email (required)


Speak your mind

  • Receive Travel Writers News updates via email

  • Upcoming Events

    September 2007
    M T W T F S S
  • Available in August, 2017

    I'm thrilled that it's getting rave reviews! Order your copy of Your Crocodile has Arrived from Book Passage, and I'll be happy to sign it.  
  • Winner of 4 Literary Awards in 2017

    Lost Kidnapped Eaten Alive!Order your copy of Lost, Kidnapped, Eaten Alive from Book Passage, and I'll be happy to sign it.
  • Get Occasional Updates

    You can also sign up for my personal Laurie McAndish King mailing list for occasional updates about readings and events.