By Karsten Weide, posted on Webguild: More than half of U.S. consumers with Internet access use social networking services (SNS), such as Facebook and MySpace, and penetration will continue to grow. According to a new study from IDC, consumers are also spending ever-greater amounts of time on SNS, a fact that has advertisers drooling over the opportunity represented by SNS. IDC found that consumers who use SNS also tend to visit the services often and spend a lot of time per visit. More than three quarters of SNS users visit at least once a week, and no less than 57% visit Read more


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